Electronic Display Market Analysis By Technology (LCD, LED, OLED)

Product Insights

LCD displays have dominated the market over the last few years. The segment accounted for over 35% of the total industry revenue share owing to the increasing applications in consumer electronics devices such as TVs, and personal computers. However, advanced LED and OLED display technologies are increasingly gaining popularity due high operational reliability and suitability towards various applications.

These electronic technologies are widely used in digital signage applications and smart devices such as phones, tablets and wearables. Manufacturers are increasingly shifting from rigid OLED displays to flexible AMOLED displays to differentiate their product offering from rigid LCD and AMOLED displays used in various device applications.

Application Insights

Display forms an essential component in every other consumer electronic devices and act as an interface between the user and the device. Consumer electronics application segment accounted for over 50% of the overall revenue in 2014 and is projected to grow steady over the forecast period.

Large scale adoption of digital signage across different end-use segments is expected favorably impact the market. Key developments such as advanced digital signage 2.0 that displays data by moving the infographics is widely used across the retailing industry thus resulting in the enrichment of the business strategy, brand using impressive aesthetics.

End-Use Insights

Advanced electronic displays are extensively used in a range of end-use segments including retail, entertainment, corporate, healthcare and government. Entertainment end-use segment accounted for approximately 30% of the overall revenue in 2014. Significant expansion of console and mobile gaming industry has significantly contributed to the growth of the segment.

Additionally, increasing use of digital signage in retailing industry coupled with surging adoption of modern the m-commerce retailing has made it the fastest growing application segment in the industry.

Regional Insights

Asia Pacific regional market is estimated to dominate the global electronic displays industry amounting for over 140 billion in 2014. Lower manufacturing costs combined with less stringent government regulations in the region has led major technology giants to establish manufacturing bases in the region, thus driving the regional industry growth.

North America is expected to be the flourishing regional market and is expected to grow over the forecast period. High disposable incomes and improved lifestyle amongst the people is expected to generate a steady demand for such advanced display based applications.

Competitive Market Share Insights

Companies dominating electronic display market share include ActiveLight Inc., AU Optronics, Casio Computers Co. Ltd., LG Electronics, Toshiba Corporation, Sony Corporation, and Zenith Electronics Corporation. Vendors are adopting strategies such as innovation and product differentiation by stepping up R&D budgets in order to gain a competitive advantage over its competitors.

Consumer electronics and smartphone producers are establishing alliances with display technology manufacturers in order to outsource the manufacturing of electronic display related components. For instance, Apple Inc. is known to procure advanced OLED screens for its flagship iPhone models from LG Display Co Ltd and the panel-making unit of Samsung Electronics Co Ltd since these screens offers better picture quality and they are thinner than the mainstay liquid crystal display screens.